GUNDI STUDIOS





Gundi Studios – Fashion Film


Project Title: Code Switching

Shot for Gundi Studios, Code Switching is a stylized fashion film that
unpacks the layered experience of navigating identity across cultures
— especially within the South Asian diaspora. The film explores how
individuals shift their language, tone, clothing, and behavior to adapt,
survive, and be seen in different environments.

Blending fashion with storytelling, the film moves between performance
and stillness, dialogue and silence, to evoke the internal negotiation
of identity. The styling is bold and rooted in Gundi’s signature aesthetic
— unapologetic, powerful, and culturally grounded.


Role: Cinematography & Set.

























Campaign Stills

Stills shot for Gundi Studios’ SZN 1 Tour — an art exhibit and pop-up shop at Method Gallery, Mumbai
— this campaign spotlighted the unapologetic, genre-defying energy at the heart of the brand.

































© PRETIKA MENON
                                                                        ROAMING.