MALIE CAMPAIGN 2022




Client Project: Luxury Lifestyle Campaign – Goa

Photography and creative direction for Malie

Shot on location at a restored heritage villa in Goa, this campaign brought together timeless architecture and contemporary fashion in a seamless visual narrative. The brief called for summery, editorial imagery that celebrated ease, sophistication, and the romance of slow living.

Working with two female models styled in elevated resortwear, we crafted a series of images that played with natural light, rich textures, and the villa’s old-world details — from hand-carved woodwork to vintage mosaic flooring. The result was a vibrant yet intimate campaign that evoked nostalgia, femininity, and luxury — all anchored in a uniquely Goan setting.

Deliverables included hero images for digital and print.



© PRETIKA MENON
                                                                        READY TO ROAM.