SHOP 32ND ‘OUT AND ABOUT’ PRIDE CAMPAIGN
Client Project: SHOP 32ND – ‘Out and About’ Pride Campaign 2023
Commissioned by SHOP 32ND for their ‘Out and About’ Pride Campaign 2023, I led the creative execution across both photography and video — handling all aspects of the shoot, including direction, cinematography, and post-production editing.
The campaign was shot in a studio environment using a mix of controlled lighting setups and natural light, designed to highlight the individuality, beauty, and bold presence of well-known queer personalities. Styling was expressive and fashion-forward, reflecting the unique identities of each subject while staying rooted in the spirit of Pride — celebratory, confident, and unapologetically visible.
The visual language focused on clean compositions, intimate portraits, and dynamic movement, balancing editorial polish with personal storytelling. The result was a vibrant, contemporary campaign that amplified queer identity through bold visuals and thoughtful representation.
Deliverables included:
- Hero campaign video and multiple short-form edits for social media
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Studio portraits and styled editorial images
- Full post-production including color grading and editing across all formats