THE RIGHT CUT
Client Project: The Right Cut – Floral Collection Campaign
For The Right Cut’s intricately embroidered floral collection, I led the visual direction
and full creative execution of the campaign — from concept to completion.
Working closely with the brand to developed a surreal, painterly visual language
that echoed the craftsmanship and detail of the garments. My role encompassed
creative direction, casting, production, stills and post-production edits, ensuring
each element aligned with the theme: dreamlike femininity rooted in nature.
For The Right Cut’s intricately embroidered floral collection, I led the visual direction
and full creative execution of the campaign — from concept to completion.
Working closely with the brand to developed a surreal, painterly visual language
that echoed the craftsmanship and detail of the garments. My role encompassed
creative direction, casting, production, stills and post-production edits, ensuring
each element aligned with the theme: dreamlike femininity rooted in nature.